Sheculture is an European social project that has launched an awareness campaign on the influence of toys on gender construction which includes the production of five spots. These teasers are also used as titles for each spot.
Titles based on quotes from:
_Women’s Institute of Andalusia (IAM); Audiovisual Council of Andalusia (CAA) (2013). “Annual Report on Christmas toys Advertising Campaign”.
_Professor Melissa Hines, Cambridge University. “Pink v blue - are children born with gender preferences?” (12/2011) - www.theguardian.com
_Observatory of Women of Catalonia (2006). “Teaching note 2: toys”.
_Lori M. Day (@Lori_Day), educational psychologist and co-founder of Brave Girls Alliance (2013) - www.bravegirlswant.com
_Dr. Eileen Zurbriggen, chair of the task force on the Sexualization of Girls from the American Psychological Association and associate professor of psychology at the University of California. “Sexualization harms young girls” (2/2007) - www.news.bbc.co.uk
_Women’s Institute of Andalusia (IAM); Audiovisual Council of Andalusia (CAA) (2013). “Annual Report on Christmas toys Advertising Campaign”.
_Professor Melissa Hines, Cambridge University. “Pink v blue - are children born with gender preferences?” (12/2011) - www.theguardian.com
_Observatory of Women of Catalonia (2006). “Teaching note 2: toys”.
_Lori M. Day (@Lori_Day), educational psychologist and co-founder of Brave Girls Alliance (2013) - www.bravegirlswant.com
_Dr. Eileen Zurbriggen, chair of the task force on the Sexualization of Girls from the American Psychological Association and associate professor of psychology at the University of California. “Sexualization harms young girls” (2/2007) - www.news.bbc.co.uk
Credits:
Client: LaBonne - Interarts
Titles design and animation: Iván Bravo
Editing: Miguel Galván
Sheculture spots head producer: La Anfitriona
Music: Paul Avgerinos
Client: LaBonne - Interarts
Titles design and animation: Iván Bravo
Editing: Miguel Galván
Sheculture spots head producer: La Anfitriona
Music: Paul Avgerinos
